For the first time, dark chocolate bars are outselling their milk siblings in Woolworths. "Two years ago the hot thing in chocolate was white. Now dark is the flavour of the month," according to Trevor Bish-Jones, chief executive of the pick'n'mix retailer that dominates the Easter-egg market.

"Consumers are doing the same thing in chocolate as in the rest of the food market. They are trading up and being more discerning about what they buy," he adds.
http://news.independent.co.uk/uk/this_britain/article2378339.ece